Netflix’s internal company culture deck, which made the blog rounds today, is an awesome piece of business aspiration.

It’s motivationally masturbatory to read all 128 slides of the deck–pleasureful but perhaps pointless unless put into action. My question is…how do you effect change if you work for an organization that is stagnant, bureaucratic or traditional?

Even in a small, dynamic web company, altering company culture is extremely difficult. It’s like trying to make someone quit smoking–it’s difficult to externally alter human routine.

On a separate note, I liked Tony Hsieh’s tweet today:

“A pessimist sees the difficulty in every opportunity. An optimist sees the opportunity in every difficulty.” -Winston Churchill