I don’t click online ads. I’m probably the person that web advertisers (like google) hate because they don’t make any money from my non-clickage. But the other day, out of sheer boredom/excitement, there was an ad for liquid chocolate on torrentz. Well hey now, I do love the hershey highway, let me click on this.

“The Lava Bar™ is the world’s first LIQUID CHOCOLATE candy bar” (!) It’s a chocolate bar that comes in a GU/Clifshots form factor pouch, but without the intent of health or energy, just the intent of chocolate. Well that’s great, I mean I always hate it when I can’t get my Hershey’s Special Dark single serving Halloween candy to explode when I on it like a ketchup packet from Mcdonalds. But the real fun is in the simulated “Hot Karl” action: “a perforation at the top of the pouch enables chocolate lovers to easily tear open the Lava Bar and squeeze the liquid Lava Chocolate into their mouths (an added fun factor).”

I don’t think the world needs this. Reasons: 1) do it the old fashioned way–get a chocolate bar and put it in your pocket, wait until you forget about it, remember it, then eat. 2) At 80 cents per ounce, it’s still more expensive than Ghiradelli, Sharffen Berger or Lindt. 3) The name only reminds me of the pumice impregnated bar soap that was once the cure-all to dirty hands. 4) I think I just nodded off, that was a waste of a blog entry, what’s with all the product placement.

Unrelated. If you spent weeks at home recovering from foot surgery, you might be taking pictures of your bathroom also. (Sensia 400)